Beyond borders: SaaS pricing and packaging strategies for global audiences

A Talk by David Vogelpohl
Chief Marketing Officer, FastSpring

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About this talk

In this talk, FastSpring CMO David Vogelpohl leverages real-world pricing & packaging data from thousands of global SaaS companies to explore the challenges and opportunities of creating SaaS P&P strategies for a global audience.

While pricing for different countries is important, it is not the only factor to consider. In this talk, David discusses unique and actionable strategies you can use to optimize pricing and packaging to maximize ARR and how you can think about those strategies through the lens of global expansion.

If you’re just looking for new ideas on your P&P strategy or are actively thinking about increasing your revenue globally, don’t miss this talk!

Topics covered by this talk

David Vogelpohl

David is CMO at FastSpring, a payment platform for SaaS. For 25+ years David has led teams building elite engines of growth & software for leading brands like WP Engine, Genesis, AWS, Cloudflare, and more.

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