A Talk by David Appel
Global Head, Subscription and SaaS Vertical,
Sage
About this talk
After earning the business of over 2,000 SaaS companies, a set of frameworks has emerged on how to tell your story to investors, track it with metrics, and predict its future. In this session, we will cover:
- Choose Metrics that Measure MUD (Meaningful Underlying Business Dynamics)
- Know How You Rate (Context and Benchmarking) and Where You Can / Should Improve
- Strategically Communicate the Story Externally and Internally
Topics covered by this talk
David Appel
David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage.
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