3 frameworks to help track success & inform your board as you scale

A Talk by David Appel
Global Head, Subscription and SaaS Vertical, Sage

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About this talk

After earning the business of over 2,000 SaaS companies, a set of frameworks has emerged on how to tell your story to investors, track it with metrics, and predict its future. In this session, we will cover:

  1. Choose Metrics that Measure MUD (Meaningful Underlying Business Dynamics)
  2. Know How You Rate (Context and Benchmarking) and Where You Can / Should Improve
  3. Strategically Communicate the Story Externally and Internally

Topics covered by this talk

David Appel

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage.

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