Crafting the B2B buying experience for the modern seller
About this talk
With Gartner predicting that more than 80% of all B2B sales interactions will be virtual by 2025 and more than 84% of buyers want a seller with less buying experience and are willing to pay more for it, it's clear that B2B sales are now moving to a buyer-centric sales motion. But what exactly is buyer engagement?
How do you as a revenue leader reduce buyer friction to accelerate deal velocity and amplify revenue? Will this work with a product-led sales motion? Join me to explore all this and more in my talk.
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