Crafting the B2B buying experience for the modern seller

About this talk

With Gartner predicting that more than 80% of all B2B sales interactions will be virtual by 2025 and more than 84% of buyers want a seller with less buying experience and are willing to pay more for it, it's clear that B2B sales are now moving to a buyer-centric sales motion. But what exactly is buyer engagement?

How do you as a revenue leader reduce buyer friction to accelerate deal velocity and amplify revenue? Will this work with a product-led sales motion? Join me to explore all this and more in my talk.